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Frequently Asked Questions About The Row Bags

The questions that follow are the ones asked most often about the row bags, and each is answered with what can actually be verified. Prices throughout are observed 2026 market prices recorded in September of that year, not an official price list, because the brand publishes none. Where something is reported but unconfirmed, that is said plainly rather than smoothed over. Figures drawn from resale reports represent observed market behaviour; none of it is investment advice. The scope is bags, so ready-to-wear and footwear sit outside it. Claims that are widely repeated but cannot be checked have been left out.

Who created The Row, and where are its bags made?

Mary-Kate and Ashley Olsen set up The Row in 2006, and the label is based in New York City. Tribeca has held the design studio since 2012; a Paris office opened in 2011 and a London office followed in 2019. The name comes from Savile Row in London. Production is in Italy, and Made in Italy appears on the brand’s own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. No more about manufacturing is made public, and any assertion about a specific tannery is not verifiable. Los Angeles, New York, London, Paris and Amagansett each have an own-name boutique.

Why do the bags carry no logo?

You will find no exterior logo plaques, branded hardware or monogram prints anywhere on the range. Instead, you place the bag by silhouette, proportion and construction. Look low on the side of any bag for a small, discreet exterior stamp that blends into the leather, and expect a second stamp inside. Hardware is palladium-plated and finished matte or brushed, so it reads as weight rather than shine. Where other houses print logo jacquard, the line uses nappa, lambskin, calfskin and cotton herringbone, since linings count as luxury materials in their own right. In practice, nobody can place one of these bags from across a street, and ysl store many buyers regard that as the point.

What is the price range for a The Row bag?

Because the brand publishes no price list, each price quoted is an observed 2026 market price rather than an official one. The observed range went from $590 for a Double Travel Wallet up to $6,900 for the Marco Bag. Think in three bands: entry, roughly $590 to $1,500; middle, roughly $1,550 to $3,500; top, roughly $3,600 to $6,900. What you pay depends on material more than size. Suede carries a consistent premium over calfskin on the same silhouette. Retailer prices vary, and stock, currency and season all shift the figure, so read the table as a snapshot rather than a quotation.

Price band	Observed range, 2026	Models in this band
Entry	$590 up to $1,500	90’s Bag $1,090, N/S Park Crossbody $1,290, Half Moon $1,390, Double Travel Wallet $590, Boone Tote $900
Mid tier	$1,550–$3,500	Bourse Clutch $1,590, Park totes in all sizes, Alix $1,900, Peggy Clutch $2,900, Large Slouchy Banana $2,550
Upper band	$3,600–$6,900	Marco Bag $6,900, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Agnes 12 $4,400, Soft Margaux 10 $3,650
Suede over calfskin	Depends on the silhouette	India 10.00 $3,850 leather against $5,370 suede; Agnes 15 $5,000 against $5,800

Has the Margaux actually been discontinued?

Only the brand knows, and it has not said. The verifiable part is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now carries the Soft Margaux and the Margaux Shoulder rather than the original. The discontinuation is widely reported, though the brand has never officially confirmed it. Those two claims are different, and any article merging them goes beyond the evidence. The original now changes hands on the secondary market, with the Margaux 15 reported reselling at around $4,350 to $6,000 and above in early 2026. Until the brand says otherwise, the status stays unresolved.

What separates the Soft Margaux from the original Margaux?

Treating it as a rename misses the point: the Soft Margaux is a reworking. Protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots are all new against the original. Soft Margaux 10 was observed at $3,650 in 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Same construction on the Soft Margaux 12, which comes in at 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. A Soft Margaux 15 is reported at about $4,700, but that figure is unconfirmed. A different bag again is the Margaux Shoulder 12 at an observed $4,900, with its lambskin lining and elongated tubular handles.

What do the numbers in the model names mean?

The number is the bag’s width in inches, not a size tier or a series code. The convention holds across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. That makes comparison remarkably simple, since two bags sharing a number occupy roughly the same width. A major retailer carries there is a leather-and-canvas Margaux 17, approximately 17 x 12 x 9 inches, with an unverified price. N/S or E/W in a name indicates orientation, not dimension. Learning both conventions tells you nearly everything you need before handling the bag.

What should I check to authenticate a The Row bag?

Because there is no public serial number, date code or authenticity card system for these bags, there is no code to look up and nobody can verify one for you. Instead, authentication is physical. Stitching should be machine-precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. Genuine hide feels substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. The interior stamp should be crisp and centred, reading the logo and Made in Italy, and on the Margaux the buckles and base feet are engraved. Counterfeits reported through 2024 and 2025 pass photo inspection, so in-hand checks and platform authentication are what sources recommend.

Serial numbers, date codes and authenticity cards do not exist here
Consistent stitch density and hand-painted edges that are clean
An interior stamp that is crisp, centred and reads Made in Italy
Brushed or matte hardware and a precise action on closing
A shape that holds when the bag is empty

How well do The Row bags hold value on resale?

On observed market behaviour they have, though this is not investment advice and past figures forecast nothing. The Rebag CLAIR 2025 report recorded the brand at 97% value retention, entering its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Individual models varied: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. For perspective, the same report showed the Hermes Kelly Mini II at 282% and Goyard at 123%. Less firmly, Fashionphile resale was reported up about 44% year over year. None of it applies evenly, since canvas, nylon, sisal and seasonal colours discount while the strength sits in black and neutral calfskin.

Where do you buy The Row bags?

Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Multi-brand stockists confirmed as carrying the bags include Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, plus independents such as A’maree’s and Savannahs. The Outnet carries off-price and archive stock, where discontinued styles often surface on it. Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all carry them on the secondary market. Poshmark, eBay and Mercari carry them too, with the first two flagged in sources as higher counterfeit risk. Anyone searching for the row for sale should note that at least one non-official site uses the brand’s name, so confirm you are on the brand’s own store before buying direct.

What is the right way to care for one?

The label issues no care protocol, so what follows is material-appropriate general guidance rather than instruction from the label. In every case: don’t overfill, keep the bag away from direct sunlight, heat and rain, and store it lightly stuffed in its dust bag so it holds shape. A soft dry cloth is right for calfskin and grained finishes, with neutral conditioner used sparingly. Nappa and lambskin, which appear mostly as linings, are exceptionally soft and mark easily, so stick to a dry cloth and avoid over-conditioning. The most fragile material in the line is suede: a suede brush only, and no leather cream, wet wipes, soap or water-based cleaner. Hardest to rescue are raffia, sisal, canvas and silk or satin pieces: spot-clean only, and expect no forgiveness where water is concerned.